YouTube is definitely one of the most used entertainment platforms in the world, hosting and offering millions of videos that can be related to different types of topics and content. From music videos to tutorials or from documentaries to complete movies and DIY content, there is a lot users can find in the YouTube platform, which by the way is owned by Google.
Being like this and like most products offered by the company from Mountain View, YouTube is for free and can be used with no charge whatsoever. Now, there is useful information to know about the ads you see on YouTube videos, since they are the way to monetize and allow Google to still offering the platform for free.
What to know respecting YouTube ads
In details, YouTube ads for those who do not know are the way for Google and the platform to be profitable and remain in business, offering a product that can be related to a paid subscription for free. This is done through marketing, since businesses, organizations, artists and people and youtubers in general that appear on the ads pay to be shown to the viewers of the videos on the platform.
So, even though ads before and during the videos may be annoying at some point, they have a reason for being there and are those the ones that allow you to enjoy the service completely free. However, it is interesting to know that as it may seem logical, ads are not shown arbitrarily and Google uses technologies and different algorithm to tailor and specify the ads depending the users.
Signals that determine the ads you see on YouTube
The interest of Google is showing ads that are related to users´ interests and that really provide some value, increasing the probability to purchase a product, and in this way corporations and people who want to invest in ads know that the marketing strategy in YouTube is actually well designed and functional, having impact on interested users.
To achieve this goal, Google designed and algorithm that takes into account different anonymous signals from the users, and therefore it is simpler to show tailored ads.
Some of those signals are types of videos and records respecting content viewed, location, browsing history, apps installed on Android and iOS devices, gender, age, search records, interactions on YouTube and more. By using this information, Google is able to determine the best ads for you and other users.