It is not a secret at all that marketing is a very important matter for businesses, corporations, enterprises and anyone that has the intention to be an entrepreneur. Through marketing and advertising people is able to know about products and solutions that otherwise will remain unknown, and therefore will be sold less and will affect the business’ intention to sell the most and obtain profit.
Now, marketing and advertising as seen before, where TV, radio and big walls had a great impact and influence is history by now and does not work that way anymore, thanks to the internet, mobile devices and digital solutions and platforms in which people spend most of their free time, checking social media, sharing content, browsing the web and playing videogames.
This means that marketing and later processes are now focused on two important aspects; cyberspace, and more importantly, people. Advertising at present time addresses people directly in terms on what are their interests, intentions and how to please them, becoming the best way to promote a product nowadays where big walls and TV commercials do not have the same impact as before.
A company like Hello World is aware is and was aware of this since its creation, having the realization that people and customers is the most important thing at the moment of promote a product and services, with strategies to establish engagement to convince such users that they have chosen the best choice possible.
Today we will be talking about Hello World in details as a company that is innovative on its field of designing strategies used by the world’s best brands, in order to establish customer engagement and make them be the best way to promote and market their brands, by offering great products and solutions firsts, and then establishing commitment and satisfaction.
What is Hello World as innovative marketing an engagement company?
In details, Hello World is a company that designs, enables, carries out and monitors different engagement campaigns, which are required by great and recognized brands in the world with different intentions and purposes.
One of them is to establish and maintain customers’ engagement to the companies are brands from which they are users already, having as premise that a happy customers and ensuring their loyalty is the best way to promote and make a brand and company grow.
To achieve this goal, Hello World designs and applies different tactics that allow to make a connection with the users and the brands they are already using, with digital promotions, coupons, internet-based strategies, engagement hubs for users’ interactions with the companies directly, loyalty programs and more.
In this way, customers and companies providing services and solutions are able to take the most out of the interaction between both parts, by offering amazing offers and promotions that at the same time increase loyalty and engagement, always by providing the best products and services in first instance. All around, this is a win-win with no doubt.
Hello World as a company has the vision of using technology as just a mean to build connection and attachment to brands, by their customers with quality and real strategies that embrace and empower interactions, as the main key that make marketing campaigns more influential and meaningful, but always having as premise the human aspect and importance of sharing moments and time.
This is definitely the real value of a company like Hello World, behind all the technology, strategies and behind the scenes solutions and services. To achieve this impact on its innovative segment, the company has come a long way, as we are going to see in the next segment.
A little history about Hello World and its success
Hello World was created as an innovative company in 1999, which was 20 years ago where digital marketing and promotions were not a thing just yet. This means that such business was ahead of its time, knowing that digital promotions and advertising on the internet and people-based marketing will be definitely the future.
20 years later, the company has been proved right about the importance of this advertising through interaction and people-based marketing approach, being the pioneer that at present time is the absolute leader in the segment by far, thanks to strategic evolution, important acquisitions, third-party associations and general work that make Hello World what it is today.
A very extensive client roster and trusted partners is the absolute prove of Hello World’s influence on the segment of digital promotions and leading place, being the company that designs promotion and loyalty campaigns for enterprises and business of outstanding name globally, such as Coca-Cola, Samsung, PayPal, Nestle, Discover, Microsoft, Johnson & Johnson and many more.
Peter DeNunzio is Hello World CEO currently, and he explains the importance of the evolution of the company and its trusted partners, being the product of a long way. For example, in 2018 Hello World joined the Merkle family, increasing the prestige of the brand at a whole new level.
Also, many of the products, solutions and strategies used by the company are carried out under as part of the Dentsu Aegis Network, as another important partnership Hello World is involved with that helps the company to achieve its goals of interaction with customers through strategies that promote loyalty, engagement and more with the intention to increase its client’s influence on customers.
Other third parties and strategic partners related with Hello World are DMI, TransPerfect and Merkle Alliances, helping the company to integrate and take advantage of technologies like chatbots, internet of things, language servers and state-of-the-art translation technologies, along with functions provided by companies like Adove, Google and Oracle, thanks directly to Merkle alliance.
In the next section we will be talking about the services and solutions provided by Hello World in details, respecting their function and how they work in order to achieve the goal of making companies and clients a lot more together, with tactics that empower loyalty and engagement.
Hello World Solutions and details
Hello World offers an extensive array of solutions that are focused on increase users’ loyalty and engagement to a brand, which is definitely the most valuable asset and natural way of promotion and influence.
To accomplish that, loyalty and engagement are things that are seen by Hello World as earnable assets, first of all through the offering by the company of great services, solutions and services, and then through the development of personalized experience and emotional connection interactions have the ability to create, and this is where Hello World comes in and support its partners and clients.
In this way, use of services and products on behalf of the consumers are provided that enrich their experience, while the brands and companies involved earn economic value and see advantages like lower costs in acquisitions, sustained sales and more. These are the solutions provided by Hello World explained thoroughly:
Promotions are strategies carried out by Hello World that help to convert and convince consumers about the use of different products and services offered by specific brands, with a global or local approach and immersive campaigns. These are some of the available tactics respecting promotions:
- Chance to win games: raffles and other games are carried out for users and online people to play, with the chance to win a price related to a brand or company.
- Hashtag, Photo and Video contests: interactions online are a great way to deliver promotions and games, through hashtags in Twitter, Instagram and Facebook, along with media content.
- Text-to-win campaigns: texts and posts online that make win prices. The user that posts the most win.
There are other strategies respecting promotions like Purchase validation programs, Collect & Win, Advergames, Webservice APIs, and SDK Integration for apps and software to integrate promotions.
- Engagement Hubs
Engagement hubs include the different tactics that through branded digital content online make customers coming back and remember the company. This are great platforms to know users behaviors and more information that is valuable from the marketing point of view. These are example of engagement hubs strategies:
- Sweepstakes & games: branded games and sweepstakes are perfect as engagement hubs tactics, remaining users about the brand and making a connection with fun experiences.
- Quizzes, trivia, polls and surveys: these are direct strategies created to know about costumers’ behavior, providing prices and rewards if these are completed.
- Collect & Win and Streak Couponing programs: these are reward programs that are related to different actions users carry out, with a related price that is given instantly.
- Product review programs: product review programs are strategies in which reviews of products and services are promoted to be carried out by customers, for them to take the time to talk about their experience, in exchange of a reward.
- Loyalty programs
Loyalty programs are strategies that help increase loyalty respecting brands, thanks to positive experience from users with it.
Also, loyalty programs are created to have great impact on consumers through native technology and rooted business, with proprietary solutions like LoyaltyPlus, allowing to customize the service offer respecting every brand’s needs.
These are some of the tactics and solutions for brands in relation to loyalty programs:
- Traditional points-based programs
- Digital rebates
- Surprises and delight
- Custom enterprise programs
- Promotion overlays
- Global SaaS platforms
- B2B and B2E loyalty
- Unique code generation
- Catalog management
With no doubt, loyalty programs are of the most important engagement and general strategies and solutions offered by Hello World, with a great impact on the long run for brands as customers.
Services provided by Hello World
Along with the strategies, Hello World offers different services that help to get the most out of every campaign for the customers and brands that are clients.
Since, no campaign delivers its purposes if there are no related technologies and services behind it, in order to know how is carried out in terms of performance and quality. These are the services behind every digital and people-based advertising Hello World campaigns:
- Strategic Consulting
Hello World provides with different options in terms of strategic consulting, with consultants that have over 20 years of experience in the field of digital promotions. They are specialists in offering different methodologies that adapt to every brand’s needs.
This is ideal for those businesses that want to try people-based marketing and do not know where to start, from the very indicative to constant evolving and on-going programs to help to improve client’s loyalty and engagement to the business over time.
Strategic consulting services are focused on promotion and loyalty programs design, management and communication, on-going engagement strategies, marketing initiative operations and business trends & reviews.
- Analytics and insights
Campaigns are nothing without results, and that is why Hello World integrates a complete department addressing the services of analytics and insights, with data scientists and multi-dimensional data programs.
In this way is possible to measure, track and monitor the results and behavior of every campaign and how is developing respecting general and specific aspects.
For this, reports and dashboards are available for the brands to check their impact and influence on real time, also providing customizable reporting and data reading and translation into simple terms. These are some of the technologies related to analytics and insights department:
- Standard and customize interactive dashboard and reports
- KPI development and review
- Casual analysis
- Insights and recommendations
- Predictive modeling
- Advanced insights and consulting services
- Targeting and costumers segmentation
- UX & Creativity
UX and Creativity services are the ones that allow to offer amazing platforms and possibilities, with people like visual artists, storytellers, craft men and woman in graphics that are able to design software and games that carry out the purpose of increasing loyalty and engagement, with amazing experiences users will have. UX and Creativity possibilities are:
- UX (user experience) reaearch and design
- Program concepts
- Content creation and copyright
- Logo development and branding
- Photo shoots
- Tutorial videos and motion graphics
- Print work
- Data visualization