Privacy is a very important matter for most users these days, especially when it comes to services and solutions online such as web pages, software, programs and more in which we usually exchange personal information and data for a wide set of purposes.
Since this type of information is involved, privacy on how and what companies do with such data is imperative to know, in order to be aware if we are agree with it.
Usually, companies and enterprises online that offer different services like email, messengers, e-commerce and software of other sort and webpages use personal information for one important intention; user-oriented marketing and advertising.
It is no secret to anyone that software for free on the internet has to be monetized in some way, since developers have to make their living and obtain earnings. This is usually done through ads shown on the screen and other marketing strategies, which allow them to obtain profit and at the same time providing a free service.
Microsoft is a company that takes advantage of this approach respecting its free products, and due to the influence an enterprise of this sort has, it is important to know the scope of such approach in general.
Fortunately, it is available the Microsoft Privacy Ad Settings webpage online to consult thoroughly more information about how, why and what the company uses personal data to provide a more comprehensive and valuable ad strategy that is beneficial for users and Microsoft at the same time.
What is the Microsoft Privacy Ad Settings platform?
The Microsoft Privacy Ad Settings platform is the website offered by the company to the users directly, in which is possible to manage different configurations and settings related to the access to their personal information, having privacy great importance and being focused such platform on the control of the personal by the user that generates it, and how it is used.
At the eyes of Microsoft, personal data help to empower experiences and makes them unique, and such possibility can be controlled completely by the user and the access to that information and how it is obtained and taken advantage of.
In this way, privacy settings can be modified by the users which have effect on the advertising function of getting the personal information and how it is used for that intention. In other words, the ads and marketing strategies are shown in a different way depending on the settings modified by the user.
Also, through this platform is possible for users to deny access to certain platforms and content, and allow it for some others completely and free by the owner of the account. However, there has to be known that ads will be shown anyway.
Why are ads still going to be shown? Because this is the way Microsoft can monetize their platforms, especially when they are free on different operating systems. Personal information has a key role respecting advertising, since information can be used to target users respecting personal taste.
Changing settings in the Microsoft Privacy Ad platform
To begin with, accessing the platform is very simple and can be done through the URL address https://account.microsoft.com/privacy/ad-settings/. When the page is fully loaded, it will show different purposes and importance of privacy and personal information for Microsoft, and how is it used to improve services and providing better ads for users that actually will considered such marketing valuable in terms of interest.
At this point, the webpage will ask the user to enter their credentials respecting their Microsoft account, such as an email and password. When the user access to the privacy options of their account, they will be able to change different parameters and control the access of the company to their personal data, or at least some part of it.
Nonetheless, the most important parameter to change for those users concerned about their privacy is the personalized ads setting.
Details about the personalized ads setting
For those users who considered privacy the most important thing online, the personalized ads setting is the most relevant, since this is the best way to control their personal information and the way Microsoft uses it.
In detail, if this setting is disabled the company will not take into account personal data collected in different platforms, such as browsing and search history, age, gender, location and others. Therefore, advertising and marketing will not be targeted and personal taste will not be possible to be taken into account, for a better advertising experience in general.
On the other hand, when the personalized ads option is enabled more interesting and targeted ads will appear, since through personal data like search history and other Microsoft is able to know the type of user and taste, and therefore ads shown can be about products and services they might consider valuable and relevant, instead of random marketing and ads that can be quite annoying.
Microsoft’s commitment respecting privacy
Microsoft has the commitment to guarantee the safety and general security of personal data collected and credentials involved, being very important for users in general and also specifically. Also, the use of personal data has ads and marketing purpose only, never provided to third parties for this and other intentions whatsoever.
Information collected is a process that is carried out automatically by specialized software and algorithms, and these by no means offer such information to others in, in any way or by any intention. Microsoft guarantees the safety of the personal data collected which is stored anonymously.
Whether users select to enable or disable the personalized ads feature, marketing is performed in the best way respecting avoiding SPAM, tracking and other risky processes online.